NEW YORK聽鈥 Aldi is releasing its lowest-priced Thanksgiving meal deal in five years 鈥 and undercutting one of its largest rivals 鈥 as inflation-weary consumers shift their shopping habits to .
The low-priced grocery chain is rolling out an 鈥渋nflation-busting holiday meal鈥 priced at $47 that feeds 10 people, which comes out to $4.70 per person. That鈥檚 about $2 cheaper than a at Walmart, indicating that Aldi is ready to take on its larger rivals as it expands its the U.S.
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Aldi鈥檚 meal includes all the traditional Thanksgiving fixings, including a Butterball turkey, gravy, rolls, macaroni and cheese, stuffing plus ingredients to make cranberry sauce, mashed potatoes, a sweet potato casserole, green bean casserole and pumpkin pie.
鈥淲ith 25% of U.S. households now shopping Aldi, we know grocery prices are still top of mind for customers,鈥 said聽CEO Jason Hart in a press release.
The price of food has soared since over the past聽several years, in part because of the pandemic and later exacerbated by聽,听听补苍诲听.
However, has moderated substantially during the past year, Consumer Price Index data shows. As of August,听, landing in line with the average increase seen in 2019, according to Bureau of Labor Statistics data.
Earlier this year, Aldi announced plans to open 800 new stores nationwide in a $9 billion expansion plan. The German company has a low-cost business model and boasts that its prices are up to 50% cheaper than traditional supermarkets.
At around 12,000 square feet, its stores are much smaller than a typical U.S. supermarket of 40,000 square feet. More than 90% of the brands Aldi sells are its own private labels.
